EXCHANGE FAIR 2018
SCOPE x SCORE CIMSA INDONESIA
April marks the month that we’ve all been waiting for - the month of Exchange Fair! This year, we held it bigger than ever, with the theme of #ExploreTheWorld, both in the national and local level.
We held a national social media campaign using Instagram, which consisted of photo challenges, quizzes, instagram stories interactive templates, and a teaser video of our exchange program. There were two photo challenges, #FutureExplorers and #OutgoingsDiary. Just like the name, #FutureExplorers photo challenge was a challenge for our future outgoings. They were challenged to upload their holiday photo with our twibbon and customed promotion caption, and the account with most likes would get a free Application Form for our exchange program. Until the end of the campaign period, there were 54 participants, with Ramlan from Sumatera Utara University as the winner, who achieved 1265 likes in total. Congrats, Ramlan!
The second one, the #OutgoingsDiary photo challenge was addressed to our former outgoings. We invited them to relive their previous exchange experiences to create the hype of this year’s Exchange Fair even more. We also promoted their pictures by posting them on @scopecimsa, @scorecimsa, and our members’ instagram stories.
The quizzes and interactive instagram stories templates that we created were to promote our exchange programs, especially to the medical students who have fewer access to SCOPE and SCORE, or in other words, who come from universities with no SCOPE and/or SCORE, in a funner way. We held totally eight quizzes. These quizzes were not only to promote our exchange program, but also to assess what medical students in Indonesia know about our program. We used instagram pollings to find out the percentage of the correct answers. The results were diversed, and some questions even reached almost 50% correct answers only, which means we need to promote our exchange program better.
The national social media campaign was a huge success! Both SCOPE and SCORE National achieved higher amount of applicants this year. However, not to forget, just like years before, all SCOPE and SCORE locals also held Exchange Fair, all with twists from each local. Most of our local level Exchange Fairs consisted of two series of events : Exchange Booth and Exchange Seminar, with the same goal, to promote our exchange programs and to open the registration for our future outgoings. We do hope by the end of this year’s Exchange Fair, we can select the worthy future outgoings that will soon represent Indonesia to the eyes of the world.