The International Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease. Breast cancer awareness month is a yearly campaign that intend to educate people about the importance of early screening, test and more. This campaign starts on October 1st and ends on October 31st every year.

This year, BCAM is commemorated by SCORA CIMSA UPH through organizing a ground campaign which focuses on raising awareness about the prevalence of breast cancer and how to prevent it through early detection. CIMSA members, specifically SCORA, can help make a difference by being agents of education and voicing the importance of SADARI or Periksa Payudara Sendiri. This activity was also followed by giving out pink roses and asking to sign the campaign banner to the passerbies during CFD at Bundaran HI, as a form of solidarity to fight breast cancer together. The campaign was commenced from as early 6 AM until 10 AM, in hopes of reaching as many people as possible with the amount of time available. Information about breast cancer is an important and relevant issue to address in today's society.


This campaign attracted a lot of attention and received many great feedback from the audience, which was a wide variety of people starting from young children to mature adults, male and female. The OC was also excited to cater to the crowd’s enthusiasm and performed well as agents of education in this campaign. The participants had a chance to satiate their curiosity regarding breast cancer; its causes, symptoms, as well as its prevention and cure. Other than that, the organising committee also took this chance to increase awareness regarding women's health in general. This campaign attracted much attention and managed to reach over 100 people, as seen in the number of roses given out and the number of signatures on the campaign banner.


All in all, this activity was meant to celebrate the international BCAM as according to the CIMSA Program: Non Communicable Diseases, acting on our concern regarding the increasing number of casualties to this preventable disease. With the knowledge of self-examination for breast cancer, we hope that more women and perhaps even men would be more encouraged to keep their health in check and thus avoid this tragic disease. With that said, our aim is to voice this campaign to all layers of the community in the hopes of reaching a more well-informed, healthy nation.


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